During my time at SKG Properties, one of the buildings was converted from a multi-storey office block into student accommodation. I was tasked to create a brand for the building that spoke to the youth of South Africa and appealed to the vibrancy of student life. I chose this colour palette to reflect the Rainbow Nation as well as to play off the colours chosen for the rooms, entertainment areas, study areas and furnishings. Despite the fun aspect, the brand also had to represent structured living and security for parents’ peace of mind.