Husband and wife team, Max and Wezie were looking to rebrand their successful construction business. The logo is made up of the M and W interlinked, which reflects their partnership in life and work. The logo had to be simple, timeless and eye-catching. As Max-Wezie has a massive fleet of vehicles that needed to be branded, the colours were chosen according to the vinyl readily available to signage companies in order to facilitate speedy repairs when signage is damaged. Their vehicles have to be neat and orderly at all times due to their ongoing contracts with large parastatals and government departments.
